Cheerios through the years…

Growing up with Cheerios

As one of the most iconic and trusted brands in America, millions of people have quite literally grown up with the great taste and nutritional value of Cheerios. Cheerio ats was invented in 1941, as the first ready-to-eat oat cereal that didn’t need to be cooked.

It was created under the lead…ership of Lester Borchardt, the director of research. Lester worked at General Mills for more than 35 years and his daughter said he ate Cheerios just about every morning of his life. In 1945, Cheerioats was rebranded as Cheerios. And the rest, as they say, is history. Through the years, Cheerios has become a staple in households across the country, because of its appeal for the whole family. From serving as the first finger food for many toddlers, to being part of a heart-healthy diet for adults, Cheerios provides a nutritional start to the day for every age.

Today, one of every 8 boxes of cereal sold in America is a box of Cheerios.
1949 – Cheerios sponsors The Lone Ranger television show
1954 – Cheerios becomes the number one cold cereal at General Mills
1961 – Cheerios includes a Lone Ranger action figure inside boxes
1971 – Oats are recognized as the grain highest in protein, increasing the popularity of whole grain and Cheerios
1979 – General Mills launches Honey Nut Cheerios
1988 – Apple Cinnamon Cheerios
1989 – Studies Show that oat bran may reduce cholesterol
1992 – General Mills launches MultiGrain Cheerios
1995 – Frosted Cheerios

2001 – Cheerios launches Spoonfuls of Stories, with 5 million FREE BOOKS in box to help children develop a love of reading. 2003 – General Mills introduces Berry Burst Cheerios, followed by Fruity Cheerios, Yogurt Burst Cheerios, Banana Nut Cheerios and Cheerios Crunch.

Which leads us to…today. For every Facebook fan Cheerios receives through November 5th (TODAY!), Cheerios will donate a FREE children’s book to kids in need. To become a Facebook fan of Cheerios click here.