CBS 3 will present the 12th Annual Alex Scott: A Stand for Hope Telethon – a full day of fundraising for Alex’s Lemonade Stand Foundation (ALSF) Thursday, June 14 live from the CBS Broadcast Center in Philadelphia, 6 a.m. to 8 p.m. in special segments on CBS 3 and The CW Philly throughout the day. The event has raised more than $24 million since it began in 2007.
Viewers tuning in will meet the ALSF Hero families who have been directly impacted by the fight against childhood cancer, hear their personal stories and have an opportunity to help. Pledges can be made by credit card or check by calling 1-844-977-CBS3 or online at www.CBSPhilly.com/
CBS 3’s Don Bell, Kate Bilo, Natasha Brown, Jan Carabeo, Lauren Casey, Jessica Dean, Jim Donovan Katie Fehlinger, Meisha Johnson, Stephanie Stahl, Rahel Solomon, Ukee Washington, and Vittoria Woodill, will spearhead the 14-hour effort along with special guest Pat Ciarrocchi, and Alex’s parents, Liz and Jay Scott. During the afternoon hours, CBS 3’s Chelsea Ingram and the mobile weather watcher will be live from a lemonade stand at the ACME in Wynnewood, Pennsylvania where Alex Scott bought supplies for her original lemonade stand.
In addition to airing segments throughout the day, the stations will also present special “Alex Hours” by pre-empting regularly-scheduled programming from 9 to 10 a.m., 3 to 4 p.m., and 7 to 8 p.m. on CBS 3 and streamed live on www.CBSPhilly.com/standforhope
Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott. In 2000, 4-year-old Alex announced she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement. Alex died in 2004 but the little girl left a big legacy proving how one idea can make a huge difference.
CBS 3 acknowledges the support of Local Tri-State Toyota Dealers, Ashley Furniture Home Store, The Malvern School, Sila, Doc Bresler’s, and Entercom Radio Philadelphia in making this special fundraising effort possible.
CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.