Miffy, one of the most recognizable characters in the world, is about to capture the imagination of preschoolers in the US with several product launches, beginning with today’s toy line launch at Walmart.
This past fall, the beloved little bunny created by the late Dutch artist Dick Bruna, made her debut on Nick Jr. with a new HD CGI TV series called Miffy’s Adventures: Big and Small. Apparel lines by Uniqlo, H&M and Kira Kids followed, as well as a book series by Simon and Schuster.
This summer, Walmart will roll out a toy line based on Miffy’s Adventures: Big and Small, exclusively, in stores and online. Children will be able to imagine their own adventures with Miffy with the following toys:
- Miffy 3” Family Multipack ($11.88 – Ages 2 and up) – This adorable family figure set includes Miffy, Daddy, Mommy, and Snuffy, each with moving, poseable features. Collect them all!
- Miffy Little Red Plane ($11.88 – Ages 2 and up) Plush – Miffy is ready to take to the skies, fly to new places and have new adventures.
- Miffy Little Blue Car ($11.88 – Ages 2 and up) – Take a ride with Miffy in her iconic blue car. Miffy is always ready to jump in the car and go.
- 6” Miffy, Melanie and Snuffy plush ($5.00 each – Ages 18 mos. and up) – Miffy and her friends are all here available in soft, plush format complete with embroidered features.
On August 1, Walmart will add to the Miffy toy line with feature plush, a Miffy house and several Miffy figurines. Details on the new line, as well as more Miffy related products will be announced next month.
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son while on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood.
Sixty-two years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is sold across five continents, several musicals tour year-round, and The Miffy Movie and TV series, Miffy’s Adventures: Big and Small, debuted globally. The Miffy Museum, located in the city of Utrecht, provides an interactive space specifically designed for young children to discover the world around them—a theme dominant in all Miffy related projects.
Disclaimer: In exchange for posting this press release, my family was sent two sample toys that will be carried at Walmart next month. All opinions are my own.