Data Suggest Mommy Wars are Over; Same Worries Keep Working and
Stay at Home Moms Awake at Night
Just in time for the upcoming release of the Sarah Jessica Parker movie I Don’t Know How She Does It, Eversave, one of the top three daily deal sites with deals targeted toward women and their families, surveyed more than 700 mothers to find out how they “do it all.”
In the film, Parker’s character, a working mother, lies awake at night mentally running through her “list” of things she needs to do. In reality, 90 percent of the respondents said they lie awake at night thinking about the things they need to get done. For both mothers who work outside the home and those who parent full-time, the same concerns keep them awake:
Worrying about their kids: 53%
Finding time for their spouse/significant other: 45%
Preparing meals/managing the household: 33%
During waking hours, the majority of moms said they never finish their to-do lists, and as a result they take some pretty creative steps to get it all done. In fact, moms will:
Stuff clutter into closets or dirty dishes into the oven before guests come over: 66%
Serve their children fast food more than once per week: 58%
Give in to a child’s temper tantrum in order to save time: 47%
Let children dress in mismatched clothes to get to school/work on time: 38%
Regardless of how busy they are, all moms make their children a priority. Close to 60 percent of working mothers and 76 percent of stay-at-home mothers find the time to tuck their kids in every night. Forty-nine percent of working mothers attend school events, as do 56 percent of stay at home mothers. Where women skimp: “me time.” Thirty-five percent of the moms polled find time for themselves once a month and their preferred way to spend that time is pampering themselves with manicures, pedicures, facials and other spa treatments.
In support of all moms who “do it all,” Eversave is sponsoring a special Back-to-Beauty promotion on September 14, featuring spa-centric deals in all of its local markets so moms everywhere can save money and enjoy some much needed “me time”.
Although working moms and stay-at-home moms differ on what the hardest thing is about
being a mother—the top response was keeping the house clean among working mothers
and trying to stay calm in stressful situations for stay-at-home mothers—the survey showed very little difference in the attitudes and challenges the two groups face, suggesting that the “mommy wars” no longer exist. The data did however reveal stay-at-home mothers typically subscribe to more daily deal sites than working mothers and tend to look for deals on family activities whereas working mothers prefer deals for dining out.
“Being a working mom, I know some things are harder for me than my stay at home friends, like keeping domestic life in order. However, staying at home with kids—a very hard job! Okay, it is not easy for any of us,” commented mother Meredith McCauley on Facebook.
“There has long been debate about which moms have the hardest job. Our survey results show that both working and stay-at-home moms’ jobs are never-ending” says Jere Doyle, CEO of Eversave. “Surveys like this one help Eversave understand the needs, worries and wants of women, specifically mothers, allowing us to offer deals on great ‘me time’ activities that all moms deserve.”
Eversave.com is one of the largest daily deal sites offering local and online daily deals called “Saves,” which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more. Eversave is owned http://www.blogger.com/img/blank.gifby Prospectiv, an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovhttp://www.blogger.com/img/blank.gifative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world’s leading brands from Fortune 1000 companies such as Procter & Gamble, Pfizer, and Disney, as well as local merchants and leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Prospectiv is a division of the Affinion Group, the global leader in customer engagement and loyalty solutions, serving over 180 million consumers across 16 countries. For more information, please visit http://www.prospectiv.com/.
Today, Eversave is co-hosting a blog carnival with Audrey McClelland, author of the Digital Mom Handbook. Throughout the day bloggers will share posts about how they “do it all” at www.momgenerations.com.
Sometimes, I feel as though the day as gone just as fast as it got here. I end up doing my list of things and before I know it, it is time for lunch then naps and then dinner. The good thing about being a SAHM is that I usually don’t have to get things done right away. Some things, I can put off until tomorrow, but the pressing items I do first thing in the morning. I prioritize as best I can, some times it works and some times it doesn’t. As I was reading the statistics above, I found myself saying that I do all of them, I am glad I am not the only one that does them all. If you would like to share how you get it done, please let us know, we would love to hear all about it!
Also, If you would a chance to win a package to “Pamper” yourself, please enter the form below. A Save for Cham-Pagne, Salon DiPietro or Sunshine Tans will be given away. You will have until midnight tonight to enter. The chosen winner will be emailed and a response is needed within 24hrs, otherwise a new winner will be chosen. Don’t forget to head over to Facebook and Twitter for another chance to win one of these Spa-mazing Saves! You can always purchase the Save for Salon DiPietro for today…pay $27 (a $60) value for a spa mani-pedi
*Disclaimer – I was asked to take part in the blog carnival and was offered a giveaway package for one of our readers by the sponsor.