I’m notorious for hoarding bras that just do not fit anymore. I have bras from 20 lbs ago (in either direction), in between bras during pregnancy, nursing bras.. you name it. My bras that do not fit but are still in my drawer outnumber the ones that I actually wear on a day-to-day basis. Sure, there is reason to hold on to the little black dress bra, or the “I’m not leaving the house for days” bra, but the others? The others can definitely be slimmed down some.
I was completely unaware the “bras are the most needed yet least donated item for women”. Whoa. I always think of those old business suites, or clothes that I just am not fond of any longer as great items to donate, but… bras? They have never crossed my mind really.
So ladies, now is the time to start clearing out that intimate drawer and donating to a great cause by ‘supporting’ women in need. Get those new or gently used bras and bring them to any Soma Intimates boutique between July 7th and August 14th (there is a store finder on the website). You can also mail your donations to the address via the Soma Intimates site.
There is also a fun contest you can enter for a chance to win a $500 gift card.