My First Baby, hosted by TV personality and first-time mom Jill Cordes, and starring real life moms, My First Baby launches today and runs through February 2011 at www.myfirstbaby.com. Each of the 36 three-to-four minute webisodes will include product integration. The webisodes will also be syndicated to numerous parenthood websites, broadcast on Meredith’s nationally syndicated daytime TV show Better, which airs in more than 70 markets, and Parents TV, a Video on Demand channel.
Throughout the series, viewers will be invited to share the challenges and rewards of pregnancy and new parenthood with one another by uploading their own photos and videos to www.myfirstbaby.com. By uploading their videos, viewers will have the chance to be featured in My First Baby webisodes and to win prizes from Graco.